Corvette
Jeff Gordon Children’s Foundation
Accelerating strategy and success
Corvette For A Cure is the flagship fundraising program for Jeff Gordon Children’s Foundation. The annual car giveaway is their primary source of income and, as such, is critical to their mission to fund childhood cancer research.
ABZ has been proud to work on the campaign since 2017, the program’s first year to raise $1 million. Since then, program goals have grown year over year with tailored design to match each year’s custom Corvette.
Strategy • Web Design + Development • Website Updates • Print Collateral • Direct Mails • Emails • Social Media
KEY RESULTS:
$9M
$9 million raised for childhood cancer research during ABZ’s tenure.
5x
5x faster goal realization. Program duration down from 3 months to 2 weeks.
3x
3x more program website traffic, with visits growing from 65K to 215K.
$3M
Fundraising now up to $3 million raised in 2021 in just 14 days.
