Charlotte Latin School
It’s about never giving up.
Nothing but a “Rocky” — er — “Victor E. Hawk” mentality would do for Charlotte Latin School’s fifth FLY DAY. ABZ helped the school grow its annual 24-hour Giving Day campaign to all new record-breaking heights with expanded strategy, video, custom apparel, social filters and more.
Students, parents, teachers, administration and alumni all came together to show once again that Latin has the guts and the glory to go straight to the top.
Marketing Strategy • Branding • Direct Mails • Emails • Social Media • Custom Apparel • Print Collateral + Signage • Video • Web Design • Event Support + Volunteering
KEY RESULTS:
1,685
total donors, split among 701 alumni, 747 parents and 167 Latin employees
$45,000
raised through challenge rounds
$327,576
total raised for the Latin Fund
0 actual punches thrown
155 participating volunteers
400 retro Hawk Socks ready to step up alumni workouts
600 gallons of water crushed to hydrate during the day
1,400 custom cookies delivered to teachers, coaches, bus drivers and more
1,550 personalized thank you postcards in the mail