Charlotte Latin School

Taking a Giving Day to new heights

Since undertaking the initial branding and campaign strategy for Charlotte Latin’s inaugural FLY DAY in 2018, ABZ has been privileged to grow its involvement and design year over year.

This 24-hour Giving Day campaign is a marathon of engagement, outreach and community building that has become an annual favorite among parents, teachers and alumni.

Marketing Strategy  •  Branding  •  Direct Mails  •  Emails  •  Social Media  •  Custom Apparel  •  Print Collateral + Signage  •  Video  •  Web Design  •  Event Support + Volunteering

Fly Day 2021



Nearly $1 million raised since 2018.


A 164% increase in giving from its inception in 2018 to 2021.


A 200% increase in program engagement from 655 gifts in 2018 to nearly 2,000 gifts in 2021.